On The Buses
During April and May, East Durham College is running its first ever bus advertising campaign. To help support other promotional activity for their forthcoming Houghall Campus open day, 15 bus sides (or Streetliners as they are know in the trade) have been booked to run for the next 4 weeks.
Alistair Cummins-MacLeod, Marketing Manager at the College, said: “In the past the college has just used local press to promote the event. We wanted to start to use a wider range of media to ensure we got the message out to our target audience, over as large geographical area as possible but to also increase coverage in the immediate catchment area of Durham. Buses are an unavoidable, high impact medium that you can plan geographically, so are a great way to achieve this.”
Karen Vickery, from CBS Outdoor who sell bus media, added: “Peoples’ habits are changing and more time is now spent out of home than ever before. Outdoor media (especially buses) offer an effective community solution and raise awareness by connecting with its audience. With a 75% reach with 15-24 year olds and a 77% reach with students expecting to start at college within the next 12 months, buses offer a highly visible targeted solution.”
Like buses you wait for ages then two come along. The College has recently also used bus media to get the message out about two important projects they are running for people who have recently been made redundant or been out of work for over 6 months. To find out more about the free support and training the college can offer call 0191 586 0030.
East Durham College’s Houghall Campus open day on Sunday 23rd May, from 10am till 4pm.
The Open Day is a great opportunity to go along and find out about their exciting range of land based courses and also have a great family day out too. From animal care to floristry, horticulture to environment conservation you can discover all this and more at the open day.