East Durham College Peter Jones Enterprise Academy students

College Students Set To Take Part In National Business Challenge

The Peter Jones Enterprise Academy has teamed up with its Corporate Patrons Jessops and Canon to set students a business challenge.

Launched at the start of September, students from the Peter Jones Enterprise Academy network including East Durham College have been tasked to identify and propose viable and innovative new business opportunities for developing products and services to existing customers and recruiting new customers for Jessops and Canon.

Teams of up to five students from the College will conduct extensive research activities and complete a team PowerPoint presentation to highlight their business proposals and solutions, along with a promotional and advertising campaign and short team video.

Peter Jones Enterprise Academy lecturer at East Durham College, Jill Campbell said: “This a great project to be a part of. It gives the students at the East Durham College Peter Jones Academy the opportunity to see what it’s like to work for big companies such as Canon and Jessops.

“The students can’t wait to come up with their own innovative ideas and its great that they could get the opportunity to propose these to some great companies. We cant wait to get started.”

Barry Nash, National Business Enterprise Manager at the Peter Jones Foundation said: “I believe this challenge will be a great opportunity for our Academy students to participate in an exciting and fast moving retail environment, where they will be able to identify and research some real commercial challenges. In addition, the students will be able to recommend some ‘real life’ business solutions, which will be presented to the Jessops and Canon management team in a winner’s final.”

The competition is open to colleges in the Peter Jones Enterprise Academy network and the Jessops and Canon judging panel will nominate the best two Academy submissions, who will each be invited to Canon’s European HQ offices in Reigate, to meet members of the Jessops and Canon management team.

Barry continued: “Jessops and Canon have kindly sponsored some fantastic camera prizes for the two teams who make the finals. This is a brilliant opportunity for our Academy students to shine and impress two of the UK’s leading camera specialists.”

Helen Coen, Head of Hardware at Jessops said: “We are thrilled to work alongside Canon and the Peter Jones Enterprise Academy for this year’s Challenge. I am excited to see the ideas that the students present to solve a real life business challenge. It will no doubt test their creative thinking!”