The Lubetkin Theatre Branding Unveiled
Tue, 2000-03-14 00:00
Following a competitive pitch East Durham College has selected a logo and branding, for the new Theatre, created by Blue River - a specialist graphic design agency in Newcastle.
Billy Nicholson, The Lubetkin Theatre Programme Director, said, “The logo proposed by Blue River is elegant and graceful. It is sympathetic to both the design of the new theatre and the creative legacy of Lubetkin himself. We are delighted.”
Simon Douglas, Managing Director of Blue River said, “It’s not often that you get asked to work on a project so closely related to such a design icon as Berthold Lubetkin, whose work is admired and showcased throughout the architectural and design world.
“Given Lubetkin's strong sense of design the challenge was not to fall into the trap of creating a historical pastiche and lose sight that the identity had to have a clear balance between referencing the man and working as a standalone identity for a new theatre.
“The underlining approach taken for the identity was to create a modern, bold identity sympathetic to the purist principals of the Modernist movement.
“The font's hand drawn imperfections reflect the honesty of Lubetkin's materials whilst the structure of the words mirrors the simplicity of balance which was always present in his work. The final identity is clear, bold and with a strong sense of proportion, the key elements of the modernist approach.
"Sasha Lubetkin, daughter of Berthold, who will official open the Theatre on 5th October added, “I'm truly impressed by the approach of the graphic designers in creating the new logo. It's modern, dignified and beautifully clear and legible. They've done an excellent job.”
The Lubetkin Theatre is part of the recently opened £36m East Durham College, Peterlee Campus. Apart from being a wonderful facility for the College’s performing arts, music, art and media students, the 220 seat theatre is also for the whole of the East Durham community and the wider north east region. A wide range of productions will be shown including drama, dance, music, variety and cinema. The Autumn/Winter programme will soon be released.