The first intake of students to the East Durham College Peter Jones Enterprise Academy

Peter Jones Enterprise Academy Students Set For Business Battle

Tue, 2002-04-16 01:00

Dalton Park has offered two groups of students from the East Durham College Peter Jones Enterprise Academy a ‘pop up’ shop for one week commencing 6th May.

Each group has been working on a business idea as part of their course and both have applied for funding. They will bring their ideas to Dalton Park to put them to the ‘consumer’ test.

One group has developed a ‘healthy’ sugar-coated cupcake and the other will turn unwanted clothing into handbags and little cushions. 

Each group will ‘market’ their product through window displays, on-line and social media – and any profits made through sales will go to their chosen charity.

The Peter Jones Enterprise Academy has a mission to train and motivate young people, unleash entrepreneurial talent and create opportunities for young people to realise their potential.

They are building a nationwide network of college and providers and East Durham College is one of them.  Young people aged 16 – 19 will have the chance to gain BTECs in Enterprise and Entrepreneurship in partnership with Edexcel, the first qualifications of their kind in the UK.

The course structure is business-led and involves partnerships with a range of companies and entrepreneurs, such as Dalton Park, providing leadership and hands-on business experience.

Jerry Hatch, general manager of outlets for Knight Frank (asset managers for Dalton Park) is delighted to support the ‘Peter Jones Enterprise Academy/East Durham College’: “As the biggest retail outlet in the region, we have a responsibility within the community to help young people with their careers. 

I’m delighted that at Dalton Park we have the resources to offer retail management training as well as on site retail experience.  We wish all our students great success with their endeavours.”